Do the people of the Western Cape prefer cats or dogs?

Ultra Pet unleashes its latest viral cat video, which has already attracted more than 2.1 million views. ‘The Cat One’ is the latest hit in the pet brand’s online video series, using humour to cut through category clutter to encourage the switch to a premium, South African pet food brand. South Africa’s Ultra Pet launched The Cat One, a follow-up to... Read more → The post Do the people of the Western Cape prefer cats or dogs? appeared first on CapeTown ETC.

Do the people of the Western Cape prefer cats or dogs?

Ultra Pet unleashes its latest viral cat video, which has already attracted more than 2.1 million views.


‘The Cat One’ is the latest hit in the pet brand’s online video series, using humour to cut through category clutter to encourage the switch to a premium, South African pet food brand.

South Africa’s Ultra Pet launched The Cat One, a follow-up to the viral hit of the Summer, My Best Friend (the dog one), and it has already garnered more than 2.1 million views on TikTok.

Watch:

@ultra_pet You asked for ‘The Cat One’. Tada! #SwitchtoUltraPet ♬ original sound – Ultra Pet

Tara Pape, Ultra Pet Brand Manager, says, ‘We want to encourage pet owners who are tired of paying extremely high prices for imported brands to switch and see how Ultra Pet gives their pets the optimal nutrition they need, at affordable prices.’ 

She adds, ‘We did this with our latest branded content piece – in the form of performance art – in order to mimic the idiosyncrasies of cats that we see and love on social media channels, daily.’ 

According to Bloomberg, 15% of all web traffic is driven by cat videos, and since 2020, there have been more than 50 million Google searches for ‘cat’ per month.  

South African pet search behaviour:

Tara adds, ‘We’ve received hundreds of requests on social media for a cat version of “My Best Friend”.’

She continues, ‘We ran a Google Trends Search over the past 12 months to ascertain whether South Africans are #TeamCat or #TeamDog. Interestingly, searches for ‘cat video’ on YouTube edged ‘dog video’ by five per cent, but, as a nation, we are perfectly balanced with our feline or canine content discovery.’

#TeamCat:

  • Gauteng: 55%/45%
  • Eastern Cape and KZN: 53%/47%
  • Western Cape: 51%/49%

#TeamDog:

  • Northern Cape: 51%/49%
  • Mpumalanga, North West, and Limpopo: 52%/48%
  • Free State: 50%/50%

About Ultra Pet Cat products: 

Ultra Pet’s veterinary-quality, scientifically engineered cat food is made for South African cats living in our local conditions. Ultra Pet cat food is formulated using the combined expertise of both its in-house animal nutritionist and veterinarian to create a range of high-quality cat food that your pet will love.

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Picture:

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