SevenFriday PS2/01 Watch

When it comes to confidence, nothing beats the SEVENFRIDAY PS2/01 watch.

The SEVENFRIDAY global lifestyle brand creates industrial inspired watches, eyewear, apparel and accessories for individuals around the world who live every day like it is Friday. Pushing and challenging the norms within the industry according to their own beliefs, dreams and experiences, SEVENFRIDAY is a life attitude.

This new iteration of the much sought after S2/01 now comes with subtle refinements that makes it broodier, and also more menacing than before. Yet ever sturdier.

First, the inner gunmetal bezel encircles the hour/minute ring firmly, where the 10 bronze indexes strongly state their positions, also glowing when night falls. Then the dial itself is simply vertically striped, leaving space only for the essential, the beating heart of the watch itself, and a strong arrow, not trying to pierce it but highlighting the seconds’ disk.

The animation ring in galvanised antique brass brings about an industrial, utilitarian feel. The flat-top stainless steel bezel with a large bevel juts out ready to face up to anything life can throw at you. And to top it all off, the sapphire crystal glass glints as if relishing the challenge!

What hasn’t changed is the great things you have come to expect from SEVENFRIDAY. Things like the 5-layer dial construction or their embedded NFC technology, which uniquely allows you to authenticate your watch. After all, only the original will do! Finally, they have also thrown in an additional year of free warranty. Of course, you will also enter a world of benefits only the SEVENFRIDAY App can bring.

The SevenFriday PS2/01 – it is bold, aggressive and yes possibly a bit showy – are you up for it?

SevenFriday PS2/01 Key Facts

DIMENSIONS

• Case: 47,6x47mm (WxH)
• Thickness: 14.2mm
• Strap: 28 to 24mm
• Crown diameter:8mm

MOVEMENT

• Automatic MIYOTA 82S5
• 40 hours power reserve
• Hour / Minute / Off-centered small second / visible balance wheel

CASE CONSTRUCTION

• Three pieces flat top bezel with large bevel case (incl. animation ring) and case back with screws
• 3ATM water resistance

GLASS

• Sapphire crystal with anti-reflective coating on the inner side

FEATURES of the SevenFriday PS2/01 watch

• Watch in connection with the SEVENFRIDAY App (iOS & Android), thanks to an NFC chip embedded in the case back allowing secured authentication and registration
• White luminous painting on hour, minute hands and on the small second pointer

CASE

• Stainless steel and black PVD bezel, stainless steel case body, case back crown and buckle
• Three finishing bezel, fine sandblasted and polished, vertical brushed wall
• Polished crown, polished case and case back
• Animation ring in antique brass dual-PVD treatment
• «7F» signature engraved on the side of the crown

DIAL

• 5 layers construction, 23 applied. Skeletonized dial
• Fine sandblasted gun metal dial ring. Rhodium circular brushed hour/minute ring, with 10 applied in bronze galvanic treatment, refilled with white luminous painting
• Three-tones dial with plates and décors in gun metal, bronze and rhodium galvanic colours
• Large 5 pieces applied above the dial at 4h30 pointing on the small second disc
• Applied “Côtes de Genève” décor in sandblasted rhodium, framed with thin polished upmr stickers

STRAP

• Black straight cut and padded genuine calf skin leather, with tone on tone stitchings
• Genuine light sepia suede leather lining, hot-stamped with specific SEVENFRIDAY patterns

For more information visit http://sevenfriday.com

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