Tides of Wool: A story of innovation and sustainability unfolds
A new film is set to make waves in the world of surfing and environmental consciousness. Tides of Wool follows the remarkable journey of Jurie Muller, a sheep farmer and big wave surfer from Vleesbaai, as he tackles the pressing issue of ocean pollution. Produced by Team Sunday, a digital-first film company under Corona Studios, this original short-format digital film... Read more → The post Tides of Wool: A story of innovation and sustainability unfolds appeared first on CapeTown ETC.
A new film is set to make waves in the world of surfing and environmental consciousness. Tides of Wool follows the remarkable journey of Jurie Muller, a sheep farmer and big wave surfer from Vleesbaai, as he tackles the pressing issue of ocean pollution.
Produced by Team Sunday, a digital-first film company under Corona Studios, this original short-format digital film combines the worlds of surfing, farming and recycling into the creation of a unique surfboard.
Picture: Supplied
The inspiration for Tides of Wool struck Jurie Muller when a massive polystyrene buoy washed up on a surf spot in Vleesbaai. Determined to take action, Jurie decided to repurpose the buoy, transforming it into the inner core, or ‘blank,’ of a surfboard.
However, what sets this story apart is the unconventional choice of material for the board’s covering – wool. Drawing inspiration from his environment, Jurie poses a thought-provoking question: What if we replaced fibreglass with sheep’s wool?
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Jurie Muller hails from the picturesque farmlands of Vleesbaai in the Garden Route. After experiencing his first exhilarating encounter with a 25-foot wave at Dungeons in 2008, Jurie decided to venture into the world of handcrafting surfboards.
Picture: Supplied
He established his surfboard brand, Gonzo, in 2010, crafting each board with meticulous care and pursuing custom orders while riding the massive waves on his own handcrafted creations.
The film’s premiere is scheduled to take place during the World Surf League 2023 Championship Tour in Jeffreys Bay, Eastern Cape, on 14 July. Following the premiere, Tides of Wool will be available for viewing on YouTube starting 17 July, allowing a wider audience to witness Jurie’s remarkable journey.
Also read: Look: Cape Town surfer makes waves at SA Surfing Championships
Beyond its captivating storyline, Tides of Wool carries a deeper message. As part of Corona Studios’ commitment to protecting our oceans through sustainable practices and raising awareness about ocean plastic pollution, the film aims to inspire viewers to adopt sustainable lifestyle habits.
By showcasing individuals like Jurie Muller, who embody the spirit of living sustainably and taking action to protect the ocean, Tides of Wool encourages viewers to join the global movement for a cleaner and healthier ocean environment.
Corona Studios, one of the world’s largest in-house digital content entertainment franchises, launched in 2020 with the franchise series Free Range Humans. Recognising its responsibility to protect our oceans, Corona Studios South Africa has been financing local, short-format productions since 2022.
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These productions not only showcase Southern Africa as a key travel destination but also carry messages of embracing nature and fostering a cleaner and healthier ocean.
Tides of Wool is the latest addition to Corona Studios’ portfolio of inspiring films. It follows the success of their previous South African productions, including Between San & Insanity and Free Surfer.
Picture: Supplied
Tides of Wool promises to be an engaging and thought-provoking film that invites viewers to contemplate innovative approaches to sustainability.
By showcasing Jurie Muller’s unique surfboard creation and his unwavering commitment to protecting the ocean, the film invites us all to be agents of change.
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Picture: Supplied
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